01513cam a2200385 i 45000010007000000050017000070100018000240350032000421000041000741010008001152000139001232100037002622150039002992250057003382600009003953200097004044100057005016060061005586060050006196060038006696060022007076060023007296060022007526760010007747000017007847010019008017120021008208010042008418520085008838560044009689090012010129200021010249600034010459700048010791-888020220928153747.0  a0-7879-0912-2  aGR-AtPPVb10058643l10010397  a20090507d1998       y0grey010503  ba0 aeng1 aMuseum strategy and marketingedesigning missions, building audiences, generating revenue and resourcesfNeil Kotler and Philip Kotler  aSan FranciscocJossey Bassd1998  axxviii, 395 σ.cεικ.d24 εκ.2 aThe Jossey-Bass nonprofit & public mamagement series  c1998  aΠεριέχει βιβλιογραφικές παραπομπές και ευρετήριο 1tThe Jossey-Bass nonprofit & public mamagement series0 aΜουσείαxΔιοίκηση και οργάνωση0 aΕπισκεψιμότητα μουσείων0 aΤεχνικές μουσείων0 aMuseumsxPlanning0 aMuseumsxMarketing0 aMuseum attendance  a069.2 1aKotlerbNeil 1aKotlerbPhilip  aJossey-Bass4650 0aGRbNATIONAL GALLERYc20090507gAACR2  aINSTbLIBRARYe20090507f-10000057h069.2 KOTp036000005356q036000005356t1uBK  d/webopac/covers/10010397_0787909122.jpg  b0018196  cΑΓΟΡΑz2005  a2009-05bΜΟΝΟΓΡΑΦΙΑ  aΓΕΝΟΥΖΟΥbΧΡΥΣΑΝΘΗz2009-05